Back in the day in 2003, Bill used an email account called themobproject@yahoo.com to circulate emails that invited people to convene in a public place and take part in a random act in the purpose to confuse others. The first successful mob took place in a New York Macy's store. The hundreds of participants were all acting as if they were in search of a "love rug."
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| The love rug |
After that, another event was held where 200 people flooded the lobby of a hotel and applauded for about fifteen seconds, and next a shoe boutique was invaded by participants pretending to be tourists on a bus trip.
The man known as "Bill" turned out to be Harper’s Magazine editor Bill Wasik. According to an interview with stayfreemagazine.org, his goal was to create an internet meme where people would simply be invited to do nothing to become part of the next big thing.
Source: http://iml.jou.ufl.edu/projects/fall07/Picataggio/history.html
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